110學年第一學期東海大學教師授課計劃表
Course Plan of Tunghai University
一、課程基本資料 Course Information
開課系所 Department
(研)國貿系Department of International Business
課程名稱 Course Title
中文 (Chinese) : 國際營銷實務
英文 (English) : International Marketing in Practice
必選修類別 Required/Elective
選修Elective
先修課程 Prerequisites
學分數 Credits
3 - 0
先修課程說明 Prerequisites instruction
課程概述 (系所共同性目標) Course Description
本課程是否為 英語授課(Taught in English)
是(Yes)
本課程是否為 遠距教學課程 Is this a Distance Learning course?
學生特殊退選及停修申請簽核方式
須簽核紙本申請表方能特殊退選或停修
課程英文簡介(Introduction to the course in English)
This course will equip students with the tools and terminology to explore and understand marketing practices in a global environment. Putting yourself as an international marketing manager, you will learn the scope and challenge of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and finally, the ways to develop global marketing strategies. Students will also learn to develop a formal analytic framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies. This course is designed to provide students with the latest understanding of global issues, disciplines, competitions and the necessary skills in making strategic decisions based on a global perspective.
■ 課程目標及內涵 (Course Objectives and Contents) To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with extant “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
■ 總結式課程目標 Summary of Course Objectives
課程目標 Assessment Item
1
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
2
To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of internatio
3
To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
4
To build communication and teamwork skills through the group project
5
To familiarize students with extant “tools” of international marketing beyond the textbook such as the Internet, government databases, etc.
■ 多元教學方式 (Muliti-Teaching Methods) 說明：除了課堂講授與考試測驗之外，本課程在學期中可能會運用到以下哪些教學方式，以期能進一步提升學生學習成效 Direction: In addition to course teaching and regular exams, which of the following methods may also be used to promote students’ learning outcome
1.小組討論Group Discussion
2.邀請其他來賓進行專題演講Invitation of special guests to give seminars in class
3.機構或企業參訪Field trips to institutions or enterprises
4.個案教學研討Case study
5.專題研究或實習Special topic or Internship
6.實作示範或演示Demonstration or Practice
7.期末報告/策展/發表 Term Paper/ Exhibition/ Presentation
8.配合使用數位教學平台(tMoodle)、愛學網(iLearn)Incorporation with digital learning platform (Moodle) or with other multimedia instruction
■ 主要參考書籍/資料 (Textbooks and References)
(教科書遵守智慧財產權觀念不得非法影印) They will be introduced in the lecture.
■ 本課程是否有使用原文書 Does This Curriculum Use the Original Textbook (English) 是(Yes)
■ 教學進度(Course Schedule) - 期中考前後(2 Stage)
週次 Week
日期Date
1
110/09/13 ~ 110/09/18 9/13第1學期上課開始
1. The Scope and Challenge of International Marketing
2 The Dynamic Environment of International Trade & Cultural Dynamics in Assessing Global Market
3 Cultural Dynamics in Assessing Global Market
4 Culture, Management Style, and Business Systems
5 The Political Environment: Critical Concern & The International Legal Environment: Playing by the Rules
6 The International Legal Environment: Playing by the Rules
7 Developing Global Vision through Marketing Research
8 Economic Development and the Americas
9 Europe, Africa, and the Middle East
10 The Asia Pacific Region
11 Global Marketing Management: Planning and Organization
12 Product and Services for Consumers
13 Product and Services for Business
14 International Marketing Channels
15 Presentation
16 Presentation
17 Presentation
18 Presentation
內容主題 Course Topics and Contents指定閱讀資料 Course Reading Materials
1
110/09/13 ~ 110/09/18
面授In-person classes
The Scope and Challenge of International Marketing
2
110/09/19 ~ 110/09/25
面授In-person classes
The Dynamic Environment of International Trade & Cultural Dynamics in Assessing Global Market
3
110/09/26 ~ 110/10/02
面授In-person classes
Cultural Dynamics in Assessing Global Market
4
110/10/03 ~ 110/10/09
面授In-person classes
Culture, Management Style, and Business Systems
5
110/10/10 ~ 110/10/16
面授In-person classes
The Political Environment: Critical Concern & The International Legal Environment: Playing by the Rules
6
110/10/17 ~ 110/10/23
面授In-person classes
The International Legal Environment: Playing by the Rules
7
110/10/24 ~ 110/10/30
面授In-person classes
Developing Global Vision through Marketing Research
8
110/10/31 ~ 110/11/06
面授In-person classes
Economic Development and the Americas
9
110/11/07 ~ 110/11/13
面授In-person classes
Europe, Africa, and the Middle East
10
110/11/14 ~ 110/11/20
面授In-person classes
The Asia Pacific Region
11
110/11/21 ~ 110/11/27
面授In-person classes
Global Marketing Management: Planning and Organization
12
110/11/28 ~ 110/12/04
面授In-person classes
Product and Services for Consumers
13
110/12/05 ~ 110/12/11
面授In-person classes
Product and Services for Business
14
110/12/12 ~ 110/12/18
面授In-person classes
International Marketing Channels
15
110/12/19 ~ 110/12/25
面授In-person classes
Presentation
16
110/12/26 ~ 111/01/01
面授In-person classes
Presentation
17
111/01/02 ~ 111/01/08
面授In-person classes
Presentation
18
111/01/09 ~ 111/01/15
面授In-person classes
Presentation
■ 評分方式 (Grading Policy)
評分項目 Assessment Item
配分比例 Percentage
相關說明 Description
1
Class Participation and Pop Quizzes
40%
Your class participation score is based on my judgment of your attendance and preparation before class. Each student is expected to be prepared and ready to answer my questions for EVERY class by reading chapter(s), news article, and other materials assigned. Comprising your participation score will be your performance on unannounced quizzes, various assignments and contribution to class discussions.
2
Team Country Analysis Plan
50%
This will consist of 2 parts – 15% grade Cultural & Economic Analysis 15% grade Market Audit & Marketing Plan o Please refer to the Team Country Analysis handout for a comprehensive description of this assignment
3
Cases
10%
You will need to submit a written analysis for an international case which will be distributed to you during class.
■ 本課程具有如下意涵Course Significance：
序 No.
課程意涵Course Significance
1
服務學習Service Learning
2
生涯規劃Career Planning
3
性別平等教育Gender Equality
4
人權教育Human Rights
5
保護智慧財產權Protection of Intellectual Property Rights
6
藝術與美感教育Art and Aesthetic Education
7
健康醫療照護Health and Medical Caring
8
生命教育Life Education
9
食品安全Food Safety
10
環境教育Environmental Education
■ 本課程可做為學生職涯發展之準備 Can this course prepare students for their career development? 是(Yes)
四、本課程內涵與全球永續發展目標之對應 Correspondence between course content and SDGs
課程不對應該指標
五、本課程內涵與學生核心素養之對應2 Correspondence between course content and Core Literacy
課程不對應該指標
六、本課程與學生核心能力 / 基本素養之對應 Correspondence Between Course Contents and
Core Competency / Basic Achievement
序 No.
本課程與學生核心能力 / 基本素養之對應 Correspondence Between Course Contents and
Core Competency / Basic Achievement
1
國際企業經營管理能力
2
國際經濟與財務管理能力
3
國際行銷與運籌管理能力
4
國際環境與跨文化知識
5
外語溝通能力
6
資訊與科技應用能力
7
問題分析與解決能力
8
公民與企業社會責任意識
9
溝通協調與人際管理能力
七、本課程與生涯準備能力之對應 Correspondence Between Course Contents
and Career - oriented Preparation Ability
序 No.
本課程與生涯準備能力之對應 Correspondence Between Course Contents
and Career - oriented Preparation Ability
1
學習意願強、可塑性高Strong learning motivation and high adaptability
2
穩定度與抗壓性高High stability and stress resistance
3
培養團隊合作或領導統御能力Cultivate teamwork collaboration or leadership skills
4
專業知識與技術Professional knowledge and expertise skills
5
具有發現、分析、解決問題能力Capabilities in problem identification, analysis, and resolution
6
具有國際觀與外語能力International perspectives and foreign language abilities
7
具有創新創業能力Entrepreneurial and innovative capabilities
8
融會貫通能力Ability for comprehensive integration and mastery of knowledge
9
具有口語表達與人際溝通能力Possession of oral expression and interpersonal communication skills
10
跨領域整合與多元適應能力Cross-disciplinary integration and diverse adaptation capabilities
11
具有中/英文報告書寫能力Possession of Chinese/English report writing
12
具有實作/實習或就業接軌能力Ability to implement/practice or transition into employment
